Yesterday, Black Twitter went mad with the conversation of Culture Vultures when White Vibe-master, YesJulz, shouted out Scottie Beam & Karen Civil during a digital podcast. She said these women put pressure on her place within "the culture", as Black men supported and laughed. This brought up the conversation of colorism and access to opportunities for Black (& dark-skinned) women.
Black culture goes through a strong whitewashing before mainstream America will wear it. It is a long-held Hollywood tradition to rebrand behavior and creations that are exclusive to the Black community. You know something Black is profitable AF when it begins to undergo cultural appropriation.
It seems that ratchetness is at the profit point especially when it is in close proximity to whiteness.
Today, instead of extreme criticism and long dry debates about "ghetto" behavior being inappropriate, now you’ll find this behavior turning into careers, checks and nationwide commercials.
Too bad it’s not hitting for dark skin chicks.
An obvious example would be, Tiffany Pollard known as ‘New York’ who has been a self-made movement. Us Black people really rode for her when she appeared on VH1 reality series ‘Flavor Of Love’ (Season 1 and 2), then followed her during her two-season reality ‘I Love New York.’ After her stunts on the dating show she bounced from opportunity to opportunity. But, her flame burnt out. After a bit of a hiatus she has come back on top, hosting Fenty Beauty’s Holiday Gift Guide last year.
Women who have come up behind her have flew past and secured accolades, coins, media spots... you name it! New York’s ratchetness comes with a sprinkle of eloquence, impeccable comedic timing and relatability that some of her counterparts completely lack. The difference is glaringly obvious:
“If she white put her in the light. If she Black keep her in the back.”
Marketing ratchetness comes with a complexion clause.
Article by Tenia Hardy.